About Inztore
From Grocery, chilled or even pet food, Inztore can demo it all! We create demonstration programmes that will best suit your product. Or if it is merchandising you need our cloud-based reporting gives you back visibility on your products in store.
Founded in 2014 for FMCG Brands. Inztore.com is an "In Shop Sales Support & Reporting Application” with a team of shared reps and a cloud-based reporting platform based in New Zealand. We Provide visible, flexible, affordable and local in-store merchandising, sales and sampling services."
Our Story
Storetaste launched in Singapore with a manager and one full-time merchandising rep. Storetaste remains a registered trademark in New Zealand, Singapore, Australia, China, and the USA. Kelsey Maclean commenced as New Zealand manager on 1st Jan 2018. Experienced in the fashion industry, having owned her own clothing store for 7 years, and with a natural passion for the FMCG industry, Kelsey Maclean made the leap to help John grow the company.
2017 - 2018
After encountering large changes throughout the world and restrictions on Sampling, larger resources went to improving our software and providing even more valuable data to customers, including distribution reports, stock reports, and photo galleries. Storetaste Ltd changed its name to begin trading as Inztore.
The Inztore merchandising app was then launched and a key partnership with Foodstuffs SI began, enabling a more sustainable approach to Merchandising.
Despite significant growth, our core values remain consistent, and we continue to stand by the Visible | Affordable | Flexible | Local business model (or Pillars) we are known for.
2021 - 2022
John Smart founded Storetaste (now Inztore). He has spent his whole life involved with the production and sale of fresh food. To begin with, as a farmer producing vegetables, lamb and cereal crops, followed by sales and marketing, including vegetables, meat, and more recently honey for Airborne Honey, New Zealand’s oldest honey brand. Storetaste was created to solve two gaps in the industry: Innovation in advertising and promotion; and innovation in tasting and merchandising. A unique Storetaste reporting platform designed to reduce the cost of sampling was created.
2014 - 2016
The Storetaste platform has almost completed its redesign from a network-based system to a multi-tenanted platform. The growth of Inztore brought 36 sampling and merchandising reps, supporting 33 brands in New Zealand and up to 17 reps and 15 brands in Singapore. Full-time administration was employed in Christchurch to ensure the highest quality control and provide monthly reports to all the Inztore brands.
2019 - 2020
In 2023 Inztore launched a sales service and now supports brands and agencies across Merchandising, Sampling and Sales functions. All Inztore services are recorded on our bespoke technology and are visible, affordable, flexible and local. The Inztore Sustainable Merchandising Initiative is currently supporting 8 regional New Worlds and growing!
2023
Our Team
Kelsey Maclean
Co-Founder
As a co-founder, Kelsey has grown the company since 2018 with over 6 years of experience in the FMCG industry. Hugely family-oriented, with a young family and a passion for branding, marketing and merchandising. She loves being able to innovate and create long-lasting relationships with brands and agencies that work with Inztore.
John Smart
Co-Founder
John is a seasoned entrepreneur, with extensive experience in the FMCG industry. Founding Inztore in 2014 with the need for a more visible, affordable sampling model, and growing the business from there. A dedicated papa to 3 grandchildren, with a love for business in general.
Carrie Carrington
Admin Superstar
Carrie has been Inztore’s Admin Superstar since 2021! Managing our nationwide team, she keeps everyone in the loop and well-supported, ensuring top performance is maintained. Carrie has also been involved with the New Zealand Cadet Force since 2017 as a volunteer officer, teaching youth life skills such as sailing and leadership.
Paul Rosengrave
Sales Manager
Having come on board in 2023, Paul takes care of “everything Sales” for our Inztore brands. From selling in your new products to stores, to expanding your range on shelf, through to helping clients shape sales strategy, Paul is a one-stop-shop for Inztore’s nationwide sales services.
Being involved in the sales industry since he can remember, Paul can offer a strong mix of planning, execution and know-how to your sales programme.